This is the situation of the 'lonely crowd,' or of isolation in the mass, which is a natural product of modern-day society, which is both used and deepened by the mass media. 'The most favorable moment to seize a man and influence him,' Ellul writes, 'is when he is alone in the mass it is at this point that propaganda can be most effective. Author of over 50 books and more than 1,000 articles, he was a renowned expert on propaganda and the effects of technology on society. It shows how modern, committed man, surrounded and seized by propaganda, more often than not surrenders himself to it only too willingly, especially in democracies-because he is educated for his rule as dupe. He is said to have coined the phrase 'Think globally, act locally.' Among his books are Propaganda, The Political. He served as professor of history and the sociology of institutions on the Faculty of Law and Economic Sciences at the University of Bordeaux for many years. Ellul has made many splendid contributions in this book." Jacques Ellul was a French philosopher and Christian anarchist. "The theme of Propaganda is quite simply.that when our new technology encompasses any culture or society, the result is propaganda. With the logic which is the great instrument of French thought, explores and attempts to prove the thesis that propaganda, whether its ends are demonstrably good or bad, is not only destructive to democracy, it is perhaps the most serious threat to humanity operating in the modern world." "A far more frightening work than any of the nightmare novels of George Orwell.
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